Threading Together Past, Present and Future on 4th Street Fabric Row
Stack of fabrics at Jack B on 4th Street Fabric Row in Philadelphia photo by Doreen Creede
As we stood amongst the silks and velvets and sparkle stacked high in a 4th Street fabric shop, I thought about the thread tying this moment together: the decorating business of my past, a neighborhood transforming in the present, a photo shoot for a magazine of the future.
— from Doreen Creede's Editor-at-Large letter, Founder Magazine

Founder is all about the stories behind the storefronts.  For the premiere issue of the magazine we went to 4th Street Fabric Row in Philadelphia to feature an emerging artist and five fabulous female business owners who bring true originality, passion and energy to their work.  

Fabric Row is a place that ties together so many threads of my life.  As a girl I traipsed through the discount fabric stores with my mother.  As an interior decorator I searched the stacks of silks and velvets for clients.  As a neighbor I see the street transforming daily.

As Editor-at-Large of the magazine, I wanted to explore this neighborhood on the cusp of change and showcase the women who are rejuvenating it with their energy and originality while still very much respecting its past.

In "4th Street Rediscovered" (the feature I produced for the premiere issue) you'll meet Elena Brennan, who pioneered fashion retail on the street with her independent shoe store BUS STOP; Sara McCorriston, the savvy young co-owner of Paradigm Gallery who is taking the art world by storm; Mary Harvey and Cynthia Ray, who persevered after a fire destroyed everything to make their Urban Princess Boutique better than ever;  and Francesca Rivetti, whose couture approach to hair at Follicle Studio has turned the traditional salon concept on its head.  Tying it all together: an artist profile on Aubrie Costello, who takes delicate silk from a 4th Street fabric shop and shreds it to create a powerfully beautiful new form of art.  

Like that Silk Graffiti,  the men and women you’ll meet in this and upcoming issues of Founder have ripped apart old notions to create something new, fresh and bold.  As you can see by the above slideshow, they also have a lot of fun doing it.  

Banner photo of Jack B. Fabrics in Philadelphia and photo of Sara McCorriston by Doreen Creede.  All other photos by Christian Dougherty for Founder.

"Use the good china for breakfast."