Instead of advertising the Ellen Show, this Zeusvision bus can advertise YOU or your company. Packages start at $99.
Your mom's birthday is coming up. You could buy her flowers and a card ... or you could broadcast her happy birthday message -- and her photo -- on the side of a bus.
That's the idea behind
, a start-up that aims to "democratize billboard advertising" and give individuals and small businesses the same kind of visibility and voice as large corporations. Launching today, with an initial fleet of buses in L.A., the brainchild of Giovanni Wolfgang offers 31-foot digital screens on 40-foot buses and advertising packages that start at $99. With geo-locating services, the buses can pinpoint specific routes and alert you to approach, so you, mom and the family can be waiting in the right place at the right time. Future technologies include eye scanners and apps that will allow viewers to interact with the billboard -- for instance, wave a hand to insert themselves in a clothing ad and digitally "try on" a pair of jeans.
As part of the launch, Zeusvision invited Style Maniac to join a select group in testing out the service, with a trial ad package valued at $2400. I get to choose my ad images and links, which Zeusvision will play 300 times for 60 seconds each over the course of two weeks next month in Hollywood, Santa Monica and downtown Los Angeles. They'll also supply pictures and video of the buses broadcasting in sunny southern California. In return for the complimentary package, I've agreed to review the experience (whether fantastic, lousy or indifferent) in a follow-up post.
While I've sometimes thought about how best to promote Style Maniac, I must say a giant roving billboard never crossed my mind! So, help me out, readers: what do you think Style Maniac should beam from a Zeusvision bus?
Image courtesy Zeusvision, effects by Doreen Creede
"Use the good china for breakfast."